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B2B CX Leapfrogging

Learning Objectives:

B2B CX Leapfrogging workshop is about ways to Enhance & Assure Revenue by leveraging CX in your B2B business.

This immersion workshop is aimed to help mid to senior level executives in building CX acumen and tips to leapfrog CX in your organization. The workshop will be delivered using interactive case studies and real life examples related to B2B industry.

Unlike many other CX training program, this workshop is aimed to achieve dual purpose:

  • Appreciate the role of CX in B2B sector, evolving trends, CX principles and benefits to Revenue Assurance and Revenue Enhancement
  • Understand the key levers to leapfrog CX
  • Learn to apply tools, techniques and tips covering design, people, process to Leapfrog CX by couple of notches

Expected Outcomes:

  • Understand the current state of CX in your organization vis-à-vis industry trends
  • Develop a broad list of CX opportunities relevant to your organization
  • Take back to work few simple tips and techniques that can implemented immediately

Target Audience:

Senior Leadership Team including Business Head, Marketing Head, Operations Head & Functional Heads

Duration:

Two days interactive workshop

Broad Curriculum:

This curriculum is exclusively built for B2B setting.Broad scope is include here:

  • CX principles & key levers CX framework
  • Economic value of CX in B2B
  • Revenue assurance by transformation of current state CX
  • Revenue enhancement by exceptional value creation to customers
  • Strategies for generating Repeat Business
  • Tips for building a superior CX culture
  • Developing CX Roadmap & CX Implementation Strategies

Pedagogy

All the methods to be covered in the training will be Application, Analysis or Synthesis as per Bloom’s taxonomy.

Aimed at encouraging exploratory learning, this workshop will use facilitated group discussions with Case study based team activities.

To know more about the curriculum & structure & customization to your needs: