Insights

Client centricity plays an important role in improving low EBITDA margins in the B2B sector. When organizations focus on their clients and put their needs at the center of their business strategies, they are able to increase customer satisfaction, improve client retention, and drive revenue growth. This, in turn, can lead to improved EBITDA margins. […]

North Star Objectives are a company’s core, overarching goals that guide decision-making and help ensure everyone is aligned towards a common vision. They serve as a beacon that keeps teams focused on what truly matters and helps them prioritize their efforts and resources. An example of a global company with a North Star Objective is […]

Here are some pro tips for writing effective Key Results (part of OKRs – Objectives and Key Results): By following these tips, you can write effective Key Results that support sustainable business growth and drive progress towards your company’s goals.

Here are some pro tips for writing effective Objectives (part of OKRs – Objectives and Key Results): By following these tips, you can write effective Objectives that support sustainable business growth and drive progress towards your company’s goals.

Here are some examples of OKR (Objectives and Key Results) that an organization could set: Increase sales revenue by 20% in the next quarter Improve employee engagement and satisfaction: Enhance customer experience: These are just a few examples, and OKRs can be tailored to specific organizational goals and objectives. The key is to ensure that […]

 Some of the common reasons for the OKR implementations failure include: In order to avoid these issues, it is important for organizations to carefully design and implement their OKR framework, ensuring that it is well understood and embraced by the entire organization, and that the goals are well aligned with the organization’s broader strategy. Regular […]

The use of a balanced scorecard (BSC) and OKRs are not mutually exclusive, and both frameworks can provide valuable insights and benefits for organizations. The choice between using a BSC or OKRs, or using both frameworks together, will depend on the specific needs and goals of an organization. The balanced scorecard is a performance management […]

Customer experience (CX) and client centricity are related concepts, but they are not the same thing. Customer experience (CX) refers to the overall perception that a customer has of a company, based on their interactions with it. It includes all touchpoints, such as the website, customer service, and in-store experience, and it covers the entire […]

Client centric strategies play a crucial role in a go-to-market (GTM) strategy, as they help to ensure that the products or services being offered meet the needs and preferences of the target customers. A client-centric approach to GTM focuses on understanding and addressing the unique needs of different segments of customers, rather than treating all […]

A Go-To-Market strategy is a plan for how you will bring your products or services to market and reach your target customers. It includes elements such as product positioning, target market, distribution channels, sales and marketing tactics, and key performance indicators.  A good GTM can directly improve the chances of the overall company’s business growth […]

Improving EBITDA can be a tricky business for B2B companies. There are a lot of factors that come into play, and it’s not always clear what the root of the problem is. For example, if sales aren’t where they should be, it could be because the company isn’t reaching the right market or because their […]

Metrics and OKRs serve different purposes and complement each other in various ways. Metrics are specific, measurable values that help organizations track their performance and progress towards specific goals. Metrics are typically used to evaluate performance and make data-driven decisions. They provide a clear understanding of what is being measured and how progress is being […]