BMI Blue Ocean Strategy

Blue Ocean Strategy

Learning Objectives:

To understand the concept of Business Model Innovation & principles of Blue Ocean Strategy with successful cases across various industries and build relevance to your business model, products and value chain.

Expected Outcomes:

  • Fosters creativity in strategy development
  • Enable participants to create new demand and generate high performance for the company using principles of BOS
  • Generate ideas using BOS principles which can be implemented right away

Target Audience:

Senior Leadership Team including Business Head, Marketing Head, Operations Head & Functional Heads


Two days interactive workshop

Broad Curriculum:

This curriculum is based on the ‘Blue Ocean Strategy’ and includes other vital elements of Business Model Innovation that are not covered in Blue Ocean concept. Broad scope is include here:
  • Understanding Business Model Innovation
  • Tools to evaluate uncontested market space
  • Tapping new market opportunity by targeting 3 tiers of non-customers
  • Strategies for curving out uncontested uncontested market space
  • Ring fencing the strategy with innovative pricing and costing models
  • Strategy implementation and governance methods


All the methods to be covered in the training will be Application, Analysis or Synthesis as per Bloom’s taxonomy.   Aimed at encouraging Exploratory learning, this workshop will use facilitated group discussions with Case study based team activities.

To know more about the curriculum, structure & customization to your needs and if you are looking for Blue Ocean Strategy / Business Model Innovation consultant in Chennai, Bangalore, Mumbai, Delhi and across India, contact us.