Marketing

Services for Marketing

Our services for marketing department include the following address the following themes:

• Business Model Innovation
• Value proposition and GTM Go-To-Market Strategy
• Client research to gain insights
• Customer Experience Strategy and Roadmap
• Upskilling and competency building on Marketing Analytics

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“Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation.”

— Peter Drucker

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Insights for marketing

• Challenges in Sustaining “Lean Standard Work”
  Standard Work or Standardized Work in Lean is an important pillar of Lean Manufacturing, Toyota Production System and TQM. The principle of standard work is aimed at formally identifying the defining activities… Read more: Challenges in Sustaining “Lean Standard Work”
• Hoshin Kanri Policy Deployment Consultant India
  Hoshin Kanri (Policy Deployment)  is a Japanese method for strategy formulation, cascading and implementation. Many organizations practice Hoshin Kanri (Policy  Deployment) including HP, Bridgestone, M&M, Suzuki, Toyota, Honda, Ford, TVS, Bajaj, etc.,… Read more: Hoshin Kanri Policy Deployment Consultant India
• How to organize an Annual Sales Strategy Planning Workshop
  Before the beginning of the next financial year, say April in India, October in US and January for many other countries, business leaders across sectors deploy the next year’s targets to their… Read more: How to organize an Annual Sales Strategy Planning Workshop
• eBook Hoshin Kanri Strategy Implementation
  I asked one question to a handful of employees across various levels and functions in an organization, starting from the CEO – ‘What is your company’s strategy?’ I was startled to learn… Read more: eBook Hoshin Kanri Strategy Implementation
• Strategy Formulation & Implementation Life cycle
  Consider the Strategy Formulation Lifecycle