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Canopus Business Management Group
By Neil Srinivasan Art of VoC InterviewsConducting a VoC interview, particularly the conversations with customers, is more often viewed as an art. But it is a science too as the whole interview has to be planned, the questionnaire has to be scientifically designed with sound logic and facts. That said, everything will fall flat if the interviewer is not able to […]
By Neil Srinivasan
