Client Research

Client Research

Client Research is mainly focused on B2B segments and aimed to bring in deep insights through qualitative research.

The objectives of the research include:

• Validation of key buying criteria against value proposition for new and existing products/services
• Refine target market through client segmentation and target market refinement
• Client satisfaction research – quantitative and qualitative
• Improve success rate through Win-Loss Research 
• Increase success rate of sales through validation of messaging

The mechanisms of research include a combination of the following:

• In-depth Interviews
• Focus Groups discussions
• Quantitative Research – Web surveys
• Secondary research – social media analysis
• User Experience research for touchpoints and channels