Client Research

Client Research

Client Research is mainly focused on B2B segments and aimed to bring in deep insights through qualitative research.

The objectives of the research include:

  • Validation of key buying criteria against value proposition for new and existing products/services
  • Refine target market through client segmentation and target market refinement
  • Client satisfaction research – quantitative and qualitative
  • Improve success rate through Win-Loss Research 
  • Increase success rate of sales through validation of messaging

The mechanisms of research include a combination of the following:

  • In-depth Interviews
  • Focus Groups discussions
  • Quantitative Research – Web surveys
  • Secondary research – social media analysis
  • User Experience research for touchpoints and channels

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