Client Research
Client Research is mainly focused on B2B segments and aimed to bring in deep insights through qualitative research.
The objectives of the research include:
- Validation of key buying criteria against value proposition for new and existing products/services
- Refine target market through client segmentation and target market refinement
- Client satisfaction research – quantitative and qualitative
- Improve success rate through Win-Loss Research
- Increase success rate of sales through validation of messaging
The mechanisms of research include a combination of the following:
- In-depth Interviews
- Focus Groups discussions
- Quantitative Research – Web surveys
- Secondary research – social media analysis
- User Experience research for touchpoints and channels
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