Back to Online Courses

Design Thinking & Customer Journey Map (Live Online)

At the end of the course, you’ll:

• Understand Design Thinking – Concept and Applications
• Analyze the various elements of Customer Journey Map to redesign Customer Experience
  
• You will create a customer journey map for live scenario
  

Course Structure:

1. Watch self-paced video lectures every week (Total 60 mins, 9 Lectures)
2. Attend 3 Weekend Live Online Instructor Led Classes of 2 hours each
   • Get personal guidance from instructor
   • Interaction with participants during live classes
   • Discuss application challenges
3. Complete Weekly Quiz & receive feedback
4. Complete Project Assignment on Customer Journey Map creation
5. Participate in Peer & Instructor Evaluation
6. Duration : 3 Weekends

Curriculum:

• Design Thinking Overview
• Relevance of Journey Map
• What is Customer Journey Map?
• Process Map Vs Customer Journey Map
• Case Study: Creating Detailed Customer Journey
• Soft aspects of Journey Mapping & Next Steps
• Develop Customer Journey Map

Course Features:

• Certificate of Completion
• Interactive live sessions with certified instructor
• 1 year access to our self-paced course content
• Small batch size to enable student and instructor face time
• Create Customer Journey Map for your own process

Target Audience:

• Designers & Marketing Professional
• Customer Service Professional
• Digital Transformation Professional
• Start-ups / Anyone working on new idea

Pre-requisite:

• Appreciation of how customers and their experience impact business results