Through a Case Study, this course will teach you to create Customer Journey Map of your own organization.
Who is this course for?
Professionals from Marketing, Customer Service, Digital Transformation, UI/UX, Design Team & Start ups.
What is a Customer Journey Map?
Customer Journey Map is a design thinking tool that can be used to improve customer experience & provide wow moments for the customers.
Is it relevant to my sector?
Virtually it is applicable to all scenarios where there is interaction. (B2B, B2C, Govt, Social Business, Non-business)
What are the benefits of Journey Mapping?
Typical benefits include 15% improvement in customer retention, loyalty improvement and increase in sales conversion.