
In the realm of handling clients in #B2B businesses like #manufacturing, #Industrial, #IT, #ITES, Tech, Telecom & other services, a vital lesson emerges from the transient nature of all things like deliveries, orders, escalations, daily interactions and heated moments. This “Client Centricity: Transient lesson” underscores the importance of cherishing prosperous moments and relishing them to the utmost with your colleagues and your clients. A true #clientcentric journey in B2B is about making it a practice to commemorate the small successes of your organization and your clients’ (though you may not be part of it). Simultaneously, during the challenging phases, it’s crucial to remind yourself that difficulties are not perpetual. Just as clouds eventually yield to the sun’s radiance, adversities too shall pass. But at the end of it, your relationship with your client will be stronger. So nurture patience and maintain faith in the process, knowing that brighter days are on the horizon.
#nilakantasrinivasan-j #canopus-business-management-group #B2B-client-centric-growth

Your circle of influence is important in client centricity.
Begin by observing your circle of influence. Within every #B2B environment, there’s a group that leans towards skepticism, where those skeptical voices converge to discuss challenges. Avoid joining that circle. Pessimism spreads rapidly, and before you know it, setbacks and obstacles may start appearing commonplace. Internalizing this mindset could hinder your path to a brighter future. Opt instead to invest your time with individuals who possess the capability to guide you back towards your #customer-centric journey.
#nilakantasrinivasan-j #canopus-business-management-group #B2B-client-centric-growth
A leading group company involved in Engg and Enterprise Solutions for manufacturing sector to group companies & 3rd parties wants to increase sales win rates, C-sat with better targeting and skills and thus improving its client centricity
A leading independent terminalling company wants to achieve seamless delivery during build and operate and thus improving client centricity
An ITES arm of a big software company which works with enterprises across industries wanting to improve its client relationship
One of their large account ($1Bn) wanted to terminate their enterprise contract due to issues with ITES services. Hence main focus was to prevent the churn by short term fix and long term actions.
A leading business services firm provides B2B telecom Solution and services in India wanting to improve responsiveness in pre-sales
A leading global ship management company with 600 ships under management and 24k seafarers wanting to strengthen is ‘competence’

The last 2 decades experienced a sea-change when it comes to how organizations handle business development. While ERP and CRM put process rigor and discipline to the sales management process, the era of Data Analytics, Big Data and Cloud Computing have empowered sales managers with data that can enable them to make informed decisions. The future looks exciting with 5G mobility, Machine Learning, AI and Quantum Computing bringing in more and more information & insights, instantly for decision making. However, such opportunities come with their own share of risk and threat. Sales Managers who used to bank on their interpersonal skills, negotiation skills, etc., to deliver stellar performance have to accept that without adequate up-skilling on Sales Analytics, their extinction is indispensable.
Here are top 5 reasons to up-skill sales teams on sales analytics:
Many sales managers lack sufficient data analytical skills. The skill sets are vastly across organizations. Some can’t make charts in excel while others are more versatile. It is not an aberration to state that most of them cannot independently analyze data to come up with breakthrough insights. They are either dependent on the sales analyst or their managers to provide them an action plan, given a scenario.
Today, ample data is available in finger tips and business intelligence (BI) tools are also within reach of every employee. Analytics savvy sales managers utilize these resources to independently analyze the data to define problems, identify factors driving the problem, unearth patterns in the data for planning and execution purposes. They not only save time due to reduced dependency on others but are also more confident because it’s backed by data or facts.
Many times sales managers deal with ambiguous situations such as lack of information on competition’s plan, customer’s behaviours, economic drivers, product acceptance in the market, etc. Asking the right questions, at the right time, to the right person gets the right answers. Those who are skilled in Sales Analytics will analyze the data to understand the situation better, frame questions or problems that are specific and relevant to the circumstances. Without doubt, this will enable them to become better decision makers.
Locating an oasis in a desert is much easier with a satellite imagery. It can pinpoint exactly how to get there faster too. Solving problems in sales and unearthing business opportunities are much easier with data analytics. Sales managers with Sales Analytics skills are 3 times more likely to tap on opportunity or solve a problem than those without such skills.
Sales folks are brave hearts who deal with objections and resistance day in, day out. Whether it is a client, business partner, sales director, internal stakeholders such as supply chain, product development, marketing, etc, they are more likely to convince such stakeholders with insights, charts, evidence, etc than otherwise. Storytelling, backed with data and analytics is more likely to get buy-ins, approvals, endorsement and support.
The business world looks very different from it was 2 decades ago and be assured it would be even more different in the years to come. Digital transformation is being led by data, analytics, cloud computing and fast networks. Sales and business leaders are expected to only be an active user of data and analytics but become a power user to survive in future..