Perform Win-Loss Analysis for Business

Is business development and sales efforts not yielding desired coversion rates? In spite of putting in endless hours of effort to convince the prospects, are they dropping off?

In such situations, all of us like to introspect and find out if there is any specific reason for lossing orders.

Win-Loss Analysis aims to take a comprehensive approach to studying the reasons for improving the sales process by evaluating orders Won and orders Lost. It’s a very common practice to perform lost-sale analysis albeit there are few reasons why such analysis yields no tangible result:

• Looking for problems and not opportunities
• Lost prospects are less emotionally connected your brand
• Analysis is biased and doesn’t bring in a balanced perspective
• A lost sale is another reason to point fingers at other departments
• Skill gaps and process flaws are never self identified in sales process

Does this resonate with you?

Then performing quality win-loss analysis is your priority.

But it all depends on what your real pain point is? Contact us to identify simplest ways to help you make quick, lasting and measurable impact.