Behavioral Economics is the psychology underlying economic decision making. It explores why people sometimes make irrational decisions, and why and how their behavior does not follow the predictions of economic models.
Behavioral Economics gains importance in business and social context because, human being are:
Our proven expertise in Behavioral Economics include:
It is awfully important to know what is and what is not your business. – Gertrude Stein Take away for CX Professionals Knowing about your customer is your business.By Neil Srinivasan Customer Experience Quote #37
Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz Take away for CX Professionals The convergence of these produces magic.By Neil Srinivasan