Behavioral Economics

Behavioral Economics

Behavioral Economics is the psychology underlying economic decision making. It explores why people sometimes make irrational decisions, and why and how their behavior does not follow the predictions of economic models.

Behavioral Economics gains importance in business and social context because, human being are:

  • Imperfect information processors
  • Emotional
  • Influenced by the context
  • Shortsighted and myopic
  • Inconsistent
  • Cognitively lazy

Our proven expertise in Behavioral Economics include:

  • Nudge (choice architecture) design & implementation
  • Reduction in customer pain points
  • Positively influence customer behavior for well being of society and environment
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