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Design Thinking

Design thinking is an approach of applying the principles, methods, techniques & tools that designers use for designing products. Putting these in the context of business or social problems can bring a completely different perspective and outcome.

Key insights & proven expertise from design thinking include:
  • Empathy
  • Journey Mapping
  • Value Chain Analysis
  • Storytelling
  • Brainstorming
  • Mind mapping
  • Visualization
  • Screening & Experimentation
  • Co-creation
  • Prototyping