Innovation is a buzzword today in the corporate world. Every organization wants to be innovative. They want to sell innovative products and services!
Genuine innovation creates lots of genuine value to the organization, customers & society. It is about value added to customers & society by the application of creative ideas which are commercialized.Innovation can be in any of the following dimensions:
Innovation can be considered as an interaction of 3 aspects – Market, Technology & Implementation.
Innovation & Creativity have strong linkages, but they are not the same. Creativity is the initiating enabler of Innovation. It is a sub-set of innovation but an important constituent. It takes creative people to generate ideas that are novel. Innovation structures the idea – gives it a form, facilitates its execution & thus makes it commercially workable.
Our proven expertise in Innovation include: