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Choosing the right method to compute customer churn rate?
Target Audience

Head Marketing, Head Customer Service, Head - Business Unit, Sales Director

Contents
  • Is there a standard formula for computing customer churn?
  • Should B2B companies compute churn rate?
  • How to compute churn rate in products/services of renewal purchases?
  • How to compute churn rate in project based or deal based products/services?
  • Should we compute churn rate in products/services with very long re-purchase cycle?
  • How to offset for customers are locked-in and can't leave?