collaborat

Customer Journey Mapping

We facilitate to redesign your Customer Journey across channels. 

Customer Journey Map isn’t a process map. Instead it is a design thinking tool where you create the journey of the customer cutting across 3 milestones, viz, Journey to Shop, Journey to Buy and Journey to Use.

It is a tool that helps the organization to understand the barriers that prevent customers and levers that enable them to move forward in their journey. Key aspects of a Customer Journey Map include:
  • Steps in Journey
  • Levers
  • Barriers
  • Touch point Inventory
  • Customer Emotions
Customer Journey Mapping is equally relevant for existing products/services/channels as well as the to-be designed. It is a good way to go to the drawing board the understand how customer experience can be enhanced. We will help you in Customer Journey Map creation including pre-work, creation and subsequent implementation.