We help you to maximize the market opportunity for your product/services.
Innovation is not always about product development. For your product/service to be commercially successful, there are several factors such as your market boundaries, industry type, buyer personas, emotional-functional orientation of your product that needs to be ironed out.
By using the Blue Ocean Strategy, Design Thinking & Market Disruption models, we challenge the status-quo on some fundamental principles underlying your product or services such as:
- What are you selling?
- Which industry do you belong to?
- Who are your competitors?
- To whom are you selling?
- Why will they buy what you sell?
- At what price will they buy?
- How are you selling?
- Measurable results include,
- Increase in opportunities
- Increase in productivity and margins
- Increase in revenue
- Increase in market share
- Create unknown new markets
- Make competition irrelevant
- Cater to untapped market demand
- Gain first mover advantage!
- Challenging the existing paradigms of business boundaries & industry type
- Position to cater to your substitutes & alternates
- Understanding buyers personas and the chain of decision making
- Widen your reach including your non-customers
- Create a new emotional-functional balance for your product/service
- Innovative pricing model that takes into consideration substitutes & alternates