Business Model Innovation

We help you to maximize the market opportunity for your product/services.

Innovation is not always about product development. For your product/service to be commercially successful, there are several factors such as your market boundaries, industry type, buyer personas, emotional-functional orientation of your product that needs to be ironed out.

By using the Blue Ocean Strategy, Design Thinking & Market Disruption models, we challenge the status-quo on some fundamental principles underlying your product or services such as:

  • What are you selling?
  • Which industry do you belong to?
  • Who are your competitors?
  • To whom are you selling?
  • Why will they buy what you sell?
  • At what price will they buy?
  • How are you selling?


  • Measurable results include,
    • Increase in opportunities
    • Increase in productivity and margins
    • Increase in revenue
    • Increase in market share
  • Create unknown new markets
  • Make competition irrelevant
  • Cater to untapped market demand
  • Gain first mover advantage!

Impact Areas

  • Challenging the existing paradigms of business boundaries & industry type
  • Position to cater to your substitutes & alternates
  • Understanding buyers personas and the chain of decision making
  • Widen your reach including your non-customers
  • Create a new emotional-functional balance for your product/service
  • Innovative pricing model that takes into consideration substitutes & alternates