collaborat

Go-To-Market Strategy Formulation and Implementation to meet growth targets

Background

An engineering firm wasn’t able to meet its revenue targets and grow in its existing market.

Solution
  • Mapped the existing market & validated customer segmentation
  • Identified 3 tiers of non-customers and their common needs
  • Formulate Go-To-Market strategy
  • Support its implementation over a period of time
Results
  • 30% increase in revenue covering a larger base of non-customers
  • Reduction in marketing cost per lead reduction