A IT services firm wanted to identify the key drivers for their customer loyalty
The product manager reprioritized some of the features & functionality to improve the product positioning
For a IT services company, we used predictive modeling to identify the key drivers for customer loyalty. This facilitated the decision making for marketing, sales, delivery and pricing. The predictive analytics used Ordinal Logistic Regression to create the model. We also identified how the current customer satisfaction survey isn’t comprehensive and proposed a revision.
By Neil Srinivasan 6 Grounded Customer Retention Strategies for e-Commerce Businesses
By Neil Srinivasan