Sales Analytics

Learning Objectives:

Sales Analytics is aimed to equip business development personnel, especially Managers who have teams drives sales to use data in meaningful manner to deliver results.

Case studies relating to walk-ins, conversion, NPS, BTL effectiveness are covered in this workshop

  • Enable the participants to analyze/interpret data to unearth trends, relationships, etc.
  • Use structured approach and analytics tools to diagnose and identify Root Cause for various regions

Expected Outcomes:

  • Identify drivers of NPS and brand loyalty
  • Statistical analysis & interpretation of conversions and walks
  • BTL Campaign effectiveness analysis
  • Dealer wise and Region wise analysis

Target Audience:

This course is apt for Business Head, National Sales Managers, Regional Sales Managers, Area Sales Managers & Sales Analysts


Two days interactive workshop

Broad Curriculum:

This curriculum is inclusive of the 4 day workshop. Broad scope is include here:

  • Evolution and background analytics
  • Overview of Customer Analytics process
  • Data collection & preparation for analytics
  • Quantitative Descriptive Analytics
  • Quantitative Inferential Analytics
  • Setimental analysis of customer voice


All the methods to be covered in the training will be Application, Analysis or Synthesis as per Bloom’s taxonomy.

This workshop hands-on case study based individual & team activities to learn analytics.

To know more about the curriculum & structure & customization to your needs:

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