Client centric strategies play a crucial role in a go-to-market (GTM) strategy, as they help to ensure that the products or services being offered meet the needs and preferences of the target customers. A client-centric approach to GTM focuses on understanding and addressing the unique needs of different segments of customers, rather than treating all customers the same.
Here are a few ways in which a client-centric strategy can be incorporated into a GTM plan:
By taking a client-centric approach to GTM, companies can improve their chances of success by creating products and services that are more closely aligned with the needs and preferences of their target customers. This can lead to increased customer loyalty, higher sales, and better overall business performance.
Download free XL based touchpoint assessment check sheet for evaluation & benchmarking with instructions
This is an XL based check sheet with two different scenarios – (1) To assess various touchpoints across customer journey and (2) To benchmark touchpoints against competition for similar journey steps.
Sign-up for collaborat newsletter