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Blue Ocean Strategy

Protected: Canopus Business Culture Assessment Survey

Protected: Canopus Business Culture Assessment Survey

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OYO Rooms in Blue Ocean – A strategy that is working well!

OYO Rooms in Blue Ocean – A strategy that is working well!

I checked into a budget hotel and surprisingly everything was fine. When you book in an unbranded hotel, you are mentally prepared for leaky bathrooms, dirty beds, noisy air conditioners, etc. But this time I booked my hotel room through Oyo Rooms, an aggregator of budget hotels in India. I’m sure you have already heard […]



Self Assessment on Business Model Innovation

Self Assessment on Business Model Innovation

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Organizational Strategy Challenges & Solutions

Organizational Strategy Challenges & Solutions

Interview: Organizational Strategy Challenges & Solutions Extract of an interview of Neil published in Consultants Review Magazine about Organizational Strategy Challenges and Solutions The economy stands at a crucial juncture now and constant endeavour for excellence and accuracy has come to be more pivotal than ever before. The goal now is to focus on industry […]



25 Most Promising Management & Strategy Consultants

25 Most Promising Management & Strategy Consultants

We are delighted and honored to share that Consultants Review Magazine has selected Canopus Business Management Group among 25 Most Promising Management & Strategy Consultants in India. An extract from May 2015 Issue: “Over the past decade the corporate world has witnessed dramatic shifts in its form, fi nance, marketing,HR,and outsourcing have all faced the […]



Age of Alternatives: Business Models Challenged !

Age of Alternatives: Business Models Challenged !

One day I woke to the news (it’s old news now) of Google glasses. I fell laughing. Companies are like individuals; they go nuts, get depressed and so on. I dismissed Google glasses as one such pursuit. In reality, did Google get its strategy wrong? Consider Google to be a technology company specializing in internet […]



Striking a Gold Mine of Growth from Voice of Non-Customers

Striking a Gold Mine of Growth from Voice of Non-Customers

It is common to gather the voice of customers (VOC) to understand their changing needs. This helps any organization to better serve its customers. By learning about specific needs; products and services can be customized. Thus over a period of time, organizations build the know-how of segmenting customers very precisely. This helps in creating and […]



Strategy Canvas of Blue Ocean Strategy

Strategy Canvas of Blue Ocean Strategy

Blue Ocean strategy shapes strategic structure to create new demand and generate high growth for the company. To create such a strategy, there are a set of analytical tools and frameworks used in formulating and executing it. The first and foremost tool in value innovation and creation of blue ocean strategy is the strategy canvas. […]



Characteristics of a Good Blue Ocean Strategy

Characteristics of a Good Blue Ocean Strategy

In simple terms, strategy is the ‘how’ part of achieving goals under certain conditions, constraints, restrictions and assumptions. In ancient Greece the word ‘strategos’ was referred to as the role of an individual – a general in command of an Army. A good strategy should equally focus on execution & communication. In Blue Ocean Strategy, […]



The Six Paths Framework in Formulating Blue Ocean Strategy

The Six Paths Framework in Formulating Blue Ocean Strategy

The Six Paths Framework in Formulating Blue Ocean Strategy To break from competition, a organization has to reconstruct the market boundary which is the first and foremost principle in creating blue ocean strategy. There are six basic approaches to reconstruct market boundaries, also known as Six Paths Framework. These paths challenge the conventional approach of […]



Skyfall 007 – A Curious Case of Blue Ocean Strategy Innovation

Skyfall 007 – A Curious Case of Blue Ocean Strategy Innovation

‘Skyfall’ became the highest grossing film of all time at UK box office with earning nearly £103m. Global earnings of the 23rd Bond movie crossed $1.1Bn. This makes it the first film in the Bond franchise to reach that total and the highest-grossing film in Sony Pictures history. It is the 14th film to gross […]