Articles

Why should an organization consider using QFD?

QFD offers several benefits to organizations.

• It reduces design cycle time due to the decrease in design changes.
• It reduces the overall product development time because the focus is solely on satisfying key customer needs.
• It reduces overall cost by reducing design changes.
• It improves customer satisfaction because the development process is driven by the voice of the customer (VOC).
• It rates a product against other products in the market through competitor analysis.
• And, it documents identified competitive marketing strategies.